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Business models

New and more sustainable technologies within mobility and transport services create business opportunities. At the same time, business models and the business ecosystem have been identified as bottlenecks for the growth of new services as the value chain will change. In both people and goods transport we expect new and changed roles, a shift in how value is captured and created and new types of public-private business relationships. That is why we focus on business models.

While technology will mature as time goes by, it is a lot more complex to change and develop new business models. Therefore, in order for innovative cooperative, connected and automated mobility solutions for goods and people to break through and reach the market, viable business models or significant changes to current models will be needed.

Drive Sweden has already approached this, for example by a number of projects such as KOMPISScania GoLIMA and self-driving bus shuttle services. These address Mobility as a Service (MaaS), corporate MaaS and the new roles travellers and employers can have when it comes to transportation. Through these projects we have found challenges concerning business models, tested new services and identified ways to go forward.

We have also identified the importance of viable business models for data sharing, digital infrastructure, operation of control towers for automated vehicles and more.

To help overcoming the identified challenges and to stimulate new cooperations and business models needed, Drive Sweden’s thematic area serves as a collaboration platform, incubator and test-arena for new business models.