Lessons learned from third-party sales

The Swedish Transport Administration (SL) and Nobina also have a collaboration regarding tickets where they sell 10/30 ticket which is only available in Travis app.

Västtrafik introduced in 2022 the possibility for private retailers to sell their tickets. Therefore, the work was interesting to gain a deeper understanding of what lessons are available so that other actors can take advantage of this in the event of their own introduction of a similar system. The Traffic Administration (SL) and Nobina also have a collaboration regarding tickets where, via the Travis app, among other things selling the 10/30 ticket that is only available in that app.

The work resulted in a report whose purpose was to make available knowledge about the introduction of ticket sales from private retailers from Västtrafik's/SL and retailers' perspective to other stakeholders in public transport in Sweden.

The project had a qualitative approach where we conducted in-depth interviews with representatives from Västtrafik & SL, Nobina, digital retailers and potential digital retailers. The material was then analyzed before it was packaged and delivered. We had ongoing reconciliations during the course of the project with Drive Sweden to ensure that we met needs and expectations and created the opportunity for possible adjustments to the arrangement.