AHA - A Human Approach

The design ethnographic project that is Co-designing future smart urban mobility services - A Human Approach (AHA), brings together technology designers, urban planners, and social researchers to establish a way of collaborating to approach societal challenges from a user-centered service design perspective. AHA is designed as a Proof-of-Concept project to tailor and demonstrate a methodology that combines experimental prototyping and testing of intelligent services for urban development and autonomous vehicles, with participatory and human centred research. As part of the project, the different stakeholders meet to share their perspectives so that together they can tackle future challenges within urban planning and the development of autonomous cars. 

The stakeholders of the project have identified a need to align the development of AD services in relation to new understandings of multi-modal commuting, car-pooling and ride-sharing as a priority AD service for research and development. Therefore this project will investigate the potential of future intelligent services within everyday commuting and the new configurations of transportation that are developing in relation to emerging sharing economies. This means re-thinking everyday commuting and the emergence of mobility hubs, docking points and new routes through everyday life. Through this investigation the project will develop a proof-of-concept study and working model for the research, co-design and development of services, technologies and space planning for future intelligent cities.