A Tuesday seminar arranged by ITRL lead by Margareta Friman. This talk focuses on the future of public transport in a context of AVs (automatic vehicles) and shared mobility from a psychological perspective.
Recent discussions around new mobility (shared mobility, automation) have argued that new approaches to transport is the end of conventional public transport in cities. Some argue that driverless cars are the future that will make cities more efficient and that it will end the demand for public transport. But how far have we come and has it so far had any effect on the use of private cars and/or public transport? Based on existing research, Margareta Friman discusses who will use new mobility services, psychological aspects, and the implication for public transport.
Margareta Friman is Professor of Psychology at Karlstad University (Sweden). She is Associated Editor of the Frontiers in Psychology. In 2014, she received the Håkan Frisinger Foundation for Transportation Research Award as a prominent researcher. Margareta Friman has authored and co-authored close to 200 book chapters, articles, and technical reports primarily in the areas of consumer satisfaction, service quality, soft transport policy measures and travel behavior, and consumer emotions. Her articles have been published in international journals in psychology, economics, and transportation.
Breakfast will be served.
The event will also be streaming live on our Facebook page