Increased use of property-related electric bicycle pools

Challenge today

The company Cykelpoolen Sverige AB (Cykelpoolen) offers electric and cargo bicycle pools. The company is participating in this project due to the fact that the property owners who ordered and paid for the pools do not have the knowledge or interest in the residents in the properties using available electric bicycles. This means that end users use the electric bikes in existing pools to a lesser extent than expected. Thus, Cykelpoolen cannot ensure a sustainable business model based solely on user revenue. In order to enable the shift that the municipalities are striving for, new solutions,  that can contribute to increasing the electric bicycle pools' competitiveness, are therefore needed. 

User-centered design process

In order to make electric bicycle pools a more attractive mobility solution for registered end users, Cykelpoolen, together with RISE, wants to explore how a change in behavior can take place. To create a positive behavior change, the project will combine Design thinking, Nudging and Gamification. In the project, obstacles will be identified, what is it that makes so few people use the bikes today? What is it that triggers and motivates the users? The behavioral insights will create an understanding of what influences their choices. By getting to know the users and finding out how the bikes are used and their views on competing mobility solutions, a better experience can be created with the greatest possible benefit.

Increased use through gamification

The goal is to develop three prototype solutions that will include nudging or gamification to increase the use of the electric and cargo bikes in three selected bicycle pools. The solutions will be integrated into Cykelpoolen's existing end-user app and tested by existing end-users.