Drive Sweden Business Model Lab 2

Automated Connected Vehicles and Mobility services create new business opportunities. Continuous improvements in technology address many of the current technological challenges, while business models remain a bottleneck. The growth of new services could entail the creation of new roles, the involvement of new actors and changes in the current value chain. These developments pressurize current business models and open the door for radical changes to current business models, and the entry of new actors with new business models.

The project aims to accelerate the implementation and use of connected, cooperative and automated mobility by identifying and tackling bottlenecks connected to business models. Connected automated vehicles and new mobility services will present the current transportation market with new challenges and opportunities with regards to emerging business models for both passenger and freight transport. Moreover, it aims to help partners in developing future project ideas related to business model changes.

The mission of the Drive Sweden Business Model Lab is to be an “incubator” for projects and activities related to Business Model development and to support projects that align with the goals of Drive Sweden.

The Business Model Lab targets specific cases and in 2020 additional funding for four new cases was secured. The new cases provide a significant expansion for the Business Model Lab.

Results

The results show that Universe's business model (BM) based on the visualization of urban city data is verified with two potential customers. Elonroad has resulted in a new BM with stationary automatic charging as a service through collaboration with Vattenfall Energy Solutions. Freelway's business modeling has resulted partly in a new service for on demand scheduled traffic at destinations that has been launched and a new positioning. Luvly has resulted in a new BM for the company's patented production process, which enables competitive advantages for carriers such as Bring. The flow of BML scale up has gone according to plan

The project is carried out in close collaboration with several related programs and projects such as CLOSER, Nordic Way and AI Sweden.