New and more sustainable technologies within mobility and transport services create business opportunities. At the same time, business models and the business ecosystem have been identified as bottlenecks for the growth of new services as the value chain will change. In both people and goods transport we expect new and changed roles, a shift in how value is captured and created and new types of public-private business relationships. That is why we focus on business models.
While technology will mature as time goes by, business models might not always change as fast. Therefore, in order for cooperative, connected and automated mobility solutions for goods and people to break through, viable business models or significant changes to current models will be needed.
Drive Sweden has already approached this, by example through our projects KOMPIS, Scania Go, LIMA and self-driving bus shuttle services. These address Mobility as a Service (MaaS), corporate MaaS and the new roles travellers and employers can have when it comes to transportation. Through these projects we have found challenges concerning business models.
On top of them, we have identified the importance of business models for data sharing, digital infrastructure, operation of control towers for automated vehicles and operation of automated vehicles.
To address these areas, Drive Sweden will serve as an incubator and test-arena for new business models.
Want to know more?
Contact Anna Pernestål Brenden, ITRL/KTH, responsible for business models.