Juniper’s report Mobility-as-a-Service: Emerging Opportunities, Vendor Strategies & Market Forecasts 2018-2023 concluded that Western Europe will be leading the game for this transition, accounting for 83 percent of global MaaS trips by 2023. Successful public-private partnerships, high quality transport services, and positive trial outcomes were found as the reasons behind this result. However, a slower change in the transition towards MaaS is anticipated in the U.S. due to the augmented complexity originated between the states and the federal system.
Helsinki (followed in falling order by Stockholm, Vienna, Amsterdam and Austin) was ranked as the number one city for large-scale MaaS implementations, based on their planned stage of deployment and the integration with public transport and infrastructure. The secret behind Helsinki’s success is the joint effort between the government and the mobility service vendors. “Stakeholder partnerships are fundamental to MaaS in order to develop a viable multi-modal system delivering significant cost- and time-savings to the user”, said research author Nick Maynard. Annual time savings of over 500 million hours, which corresponds to 90 hours per year for each MaaS user, were predicted by 2023.
Juniper’s prediction of the development of MaaS is daring, more than a hundredfold growth in 5 years. Many innovative mobility services have been landing on the market over the past decade, and more services are still on the way for trials in different cities. With support from digitalization, servitising personal mobility is definitely where our transport system is heading. However, MaaS does not necessarily mean less congestion just because it is replacing car trips. The system needs to be deliberately designed with sound synergies among different transport modes in order to achieve an efficient transportation flow. Another challenge for MaaS is the economic viability. The mobility broker that connects different modes and users will find it hard to make a living since operators want to keep their revenue, and users do not want to pay more. New business models to support the broker might be crucial to catalyse the transition.
Written by Anne Faxér, RISE Viktoria.