Ever since GM launched its car-sharing service in January 2016, they have endeavoured increased flexibility to cover more customers by adding new applications. Originally, Maven offered GM vehicles to riders that wish to rent for short periods of time. However, they quickly realized the demand for renting vehicles during longer periods, which is why they launched Maven Reserve and Maven Gig in 2017. Reserve permits monthly vehicle rentals to private customers, whereas Gig allows ride-hailing or delivery companies like Uber and Instacart use their vehicles in service. Furthermore, as we reported in an earlier article, GM recently introduced a peer-to-peer service by letting private owners of 2015 or newer Chevrolets, Buicks, GMCs or Cadillacs (all GM-branded cars) subscribe as providers of rentable vehicles where they share revenues with GM. Now, the company has announced an expansion of the peer-to-peer service by mid-2019, allowing owners of competing brand vehicles, like Tesla Model S and Ford F-150 to subscribe as providers as well.
Vice president of GM Urban Mobility and Maven, Julia Steyn, implies that the platform is intended to keep expanding since “there are a lot of assets out there such as boats that are under-utilized and could be monetized on a platform like Maven”.
An expansion to include vehicles from the Ford F-series is probably an effective move by GM to gain more members since those cars have been best-selling in the US for the last 30-40 years. Also, the pick-up/freight loading ability of the F-series is something that might only be necessary at specific occasions and thus could be managed by simply renting one. If people were to share all these vehicles rather than invest in new, privately owned ones, it could also generate substantial environmental benefits. It is also gratifying to see that GM now allow shared electric vehicles (Tesla Model S) which has no local emissions. But then again, as argued in our earlier article, are the revenues from renting out your car enough to cover the wear and tear of your private property? The Tesla Model S for instance, is a quite expensive luxury sedan, would you risk other people using that for some extra earnings?
Written by Hampus Alfredsson, RISE Viktoria.